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Will and Pops

American Comfort

About Will and Pops

Will and Pops

Will and Pop's is a story of entrepreneurial ambition and celebrating local community through food—one delicious samich at a time—told on the streets of downtown Durham, North Carolina!

A proud native of his beloved Bull City, Will grew up on Holloway Street. Raised in the foster care system, he caught the entrepreneurial bug early on. At the age of four, he and his brother were selling sodas on the street corners of downtown Durham. Witnessing the challenges of his neighbors during the economically-depressed 80s and 90s, he also developed a strong commitment to enriching his local community.

Ever the entrepreneur, in 2008 Will decided to start a restaurant, and bought a prime space in downtown Hillsborough. Only later did he discover that the space wasn’t eligible for a food license permit. Not to be denied, inspired by an episode of “The Great Food Truck Race”, he bought a beat-up old van and started selling his signature “modern comfort food with a twist”--grilled cheeses and burgers--around the Triangle. At the time Will and Pop's was only the second non-Mexican food truck in Durham.

Having established a devoted local following, in 2014 Will and Pop's launched their catering service, expanding their menu to include a broad range of modern comfort food creations. True to their Durham roots, the company uses fresh, local ingredients and remains committed to enriching the local community.